After the billionaire changed Twitter’s verification standards and an uptick in fake accounts, he postponed the debut of his premium membership service for the social media network.
The Tesla CEO announced that he will delay the launch by two weeks to ensure that it is “rock solid.” Since purchasing Twitter for $44 billion last month, he has fundamentally changed the social media site.
Musk wrote on Twitter on Tuesday, “Punting relaunch of Blue Verified until November 29th to make sure that it is rock solid.”
The action was taken in response to a flurry of impostor accounts, including false profiles of NBA star LeBron James and former US President Donald Trump, which were created after Musk initially decided to make Twitter’s blue checkmark available to anybody for $7.99 a month.
In an effort to clear up misunderstandings and false information on the site, Twitter last week stopped the new subscription service and added grey “official” labels to the profiles of notable people and businesses.
According to Musk’s tweet from Tuesday, “changing your verified name will cause loss of checkmark until the name is confirmed by Twitter to meet Terms of Service” for the revived subscription service.
When users and profiles were verified as authenticated celebrities or those deemed to be of general interest, a checkmark was provided without charge.
Musk called the prior checkmark policy, which was instituted to stop accounts from mimicking famous people, a “lords and peasants system.”
The most recent plans for Twitter follow weeks of frantic change at the dominant social media platform, which were characterised by large-scale layoffs, high-profile resignations, and emigrating sponsors.
Concerns over Twitter’s future under Musk have driven major corporations like General Motors, Audi, General Mills, and United Airlines to halt or reduce their Twitter advertising.