Twitter, Elon Musk’s latest acquisition, is reportedly planning to start providing celebrities with paid Direct Messaging (DM) as another way to make revenue.
According to reports, the company’s internal documents and two workers revealed the news of the DM feature. Although Twitter hasn’t yet finalised the pricing structure for DMs, the report estimates that it will be “as little as a few dollars per direct message.”
The messages would be categorised under a special DM inbox, and Twitter would receive a portion of the fees, the reporter claimed. For celebrities to receive messages from their fans, they would need to opt-in.
Although it is not yet known if the feature will be released or not, the report provides information on the ongoing proposed or in-progress changes that have been increasing since Elon Musk took over the company.
Launching Slashgear on November 5 is referred to as a major risk, though, as celebrities with millions of fans may well not feel the need to solicit a few dollars from their followers.
In addition to putting others in danger, a celebrity may allow their staff to chat on their behalf. This would be misleading and would undermine the goal of creating the feature from the start.
The attempt to create a paid DM feature, whether it is implemented or not, is a pathetic attempt to earn income as soon as possible following Musk’s expensive deal to purchase the platform.
In the past, Twitter Blue subscriptions would also sell paid videos and blue tick badges for $8 (or IDR 77 thousand per month).